Squarefactor
Owner and Developer

SQUAREFACTOR Demo Reel

Tupperware Brands Confidence Center
14901 South Orange Blossom Trail Orlando, FL 32837

Tupperware created this center in order to celebrate and honor the company’s heritage as well as to convey and shine a spotlight on both its present and future endeavors of this American icon. I was responsible for the development and installation of the interactives. Most of them are included in the walkthrough below. In order to see the Photolier, look across the room at the 55 second mark. The interactives are content managed via a browser based admin website.

• label_outlineProject Details

  The Tupperware Brands Confidence Center creatively combines historical narrative and visual storytelling through films and interactive media as well as changeable product displays.

  Multi-media screens and interactive touchscreen kiosks allow visitors to explore information on the company history, new products, worldwide associates, locations, and it’s future direction. To create a look and feel of Tupperware, all the exhibit walls are curved and the media blended into the environment. Curved media walls, spherical projections, and large interactive displays provide cutting edge engagement for visitors.

  Tupperware had two criteria for the project content: feature everything in four languages and have the ability to update it remotely.

  By displaying all the content digitally, we are able to have the visitor select their language and display graphically or apply the selected language as narrative. The remote content management system allows changes for special events and future growth which ensures the space is always up to date.

  Included are a variety of interactive components around the center. Guests can travel the globe on the large four-display interactive map wall, explore prominent bios across Tupperware Brands, test their Tupperware knowledge on one of several quiz stations, view many of the awards the Tupperware Brands have received and even take a photograph of themselves in front of various digital backgrounds which can be changed from a control panel on the wall next to them. They can even send the digital photograph to themselves to show off to their friends later!

  All of the interactive components around the center are content managed and can be updated via a password protected admin website.

  In addition to the interactives, a custom seven screen experience timed to props that light up at specified sections of the video is prominently displayed and surrounded by real world Tupperware examples. Using modern editing techniques, motion graphics, 4k Video production and collaboration with the programmers, a very dynamic experience was established.

• label_outlineExperience Overview

  Most of the interactives at The Tupperware Brands Confidence Center use a touchscreen interface. Some examples of the features and hardware are:

  • Large format displays with touchscreen overlays
  • Large format heritage displays
  • An extra large multiuser wall interactive formed by four large format displays with touch screen overlays
  • Individual user touchscreen quiz stations
  • A ceiling mounted spherical projection
  • A video experience across seven large format displays
  • Rear projection digital scenery wall
  • Small format touchscreen control panel
  • Programmatically triggered digital camera and flash
  • Email take home option of digital photos on demand
  • Remote content management via a browser based admin website

  Tupperware Brands has been extremely happy with the results and continues to offer the public access to their heritage through this engaging experience.

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South Texas Heritage Center
The Witte Museum
3801 Broadway St, San Antonio, TX 78209

The Witte Museum, San Antonio’s premiere museum of South Texas history, culture, and natural science desired a large scale, interactive table as the centerpiece for the museum’s new South Texas Heritage Center.

• label_outlineProject Details

  An interactive installation at the Witte Museum, San Antonio's premiere museum of South Texas history, culture, and natural science. The centerpiece features a map of all the oil wells in Texas plus historic photos and videos about the search for oil.

  The 60 inch multi-touch screen table utilizes a custom air application to launch a 27,188 x 20,951 pixel interactive map. Users have the ability to navigate through an aerial survey of 5 counties, showing property lines and corresponding natural gas and oil wells. Users begin their journey with a bird’s eye view of the San Antonio area, and have the ability to drill down to individual properties.

  Additional interactives include a photo gallery utilizing historical images to journey back to the heyday of South Texas oil drilling, cattle driving and life in circa 1800 San Antonio. Multiple users are able to interact with the images in concert, and photos can be enlarged, rotated and thrown across the table.

  The photo gallery is managed by a simple content management system which allows the museum to add or delete photos from a password protected admin website.

  Upon exiting the exhibit, visitors can contribute their own "South Texas Story". The kiosk encourages visitors to share tales of their family’s livelihood, or information about their life, family, culture or traditions.

• label_outlineExperience Overview

  All of the interactives at The South Texas Heritage Center utilize a touchscreen interface. Some examples of the features and hardware are:

  • Several large format multitouch displays
  • Digital photo viewing and "tossing"
  • Data collection via a touchscreen exit kiosk
  • Remote content management via a browser based admin website

3M Innovation Center
St. Paul, Minnesota

In order to help customers gain an understanding of the amazing 3M technologies, a new 3M Innovation Center was constructed in St. Paul Minnesota.

Guests are greeted by a dark room and an overhead dome presentation. As the presentation is concluding, color coded light towers illuminate and flash then dim and the main lighting comes on. As the guests leave the domes area they walk towards several marble covered large format touch screen interactives where they can learn more about what technology is on display in the room. As they make color coded choices, the corresponding light towers illuminate next to the technology display location. Around the perimeter of the vast room are additional touch screen interactives highlighting various 3M technologies. I was responsible for the development and installation of the interactives.

Building construction was ongoing during the interactives installation, so I have included a walk through video below from GOCO, the company we worked with on this project. I’ve even included a picture of me with my hardhat on.

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Motorola Spressions

Motorola wanted to provide tattoos and etching for several of their popular phones at the store in their Chicago office. Customers could choose from a variety of designs and print their custom tattoo or laser etch their phone while in the store. Additionally customers could download screensavers, wallpapers, etc. to their phones.

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Bose Media System

Bose was developing a sound system for the Ferrari Scaglietti and they needed a way to prototype the user interface. Using Flash and a custom USB input device from Bose I created a simulation of the various sections that would be available on the final unit. The head unit was to have a proximity sensor that allowed the screen to adapt as the driver reached for the controls. I really enjoyed this project.

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Other Clients Include

• Georgia Aquarium
• Wendy's
• Harmonic
• RiteAid
• Sonny’s BBQ
• YAHOO!
• Pepsi
• Toyota
• EA Sports
• Burger King
• KOHL’s
• Buffalo Wild Wings
• Cooper Tires
• Stetson University
• PalmerHouse Hotel
• Mtn Dew
• Hard Rock
• FLVS
• Zentila

…and many more.